How to Take Your Blog From Hobby to Business
Although I knew you could profit from blogging, it wasn’t necessarily my goal when I first started blogging. My goal was to be a writer. But in order to be a writer, I needed people to read what I wrote and in order for that tohappen I had to actually promote my blog. Which is work. A few months into blogging, I decided that I wanted to monetize. Not just to be compensated for my time, but because I love blogging and I want to continue to stay home with my son. I wanted to take my blog from hobby to business.
I won’t pretend that going from hobby to business was a seamless process, it absolutely was not. But, I will say, that going from $0 to $150 was almost immediate and it rapidly grew from there. And it started with some very simple steps.
Here are 3 (FREE) steps that will help you take your blog from a hobby to a business:
1) Get rid of your buts.
I can’t tell you how many times I’ve heard bloggers talk about how they “wish” they could make money… but. But I don’t have enough traffic. But I don’t have enough time. But I don’t have enough money. Can I let you in on a little secret? I don’t have any of those things
but and I have been successfully monetizing for almost a year. BUT it wasn’t until I decided to stop with the excuses that I started to make money. I decided that I wasn’t going to wait for more page views, more time, more money, etc. The truth is, the only thing I really needed more of was hustle. I just needed to get out there and do it.
2) Know what you have to offer.
If you want to successfully monetize your blog you must know what it is that you have to offer people and why they need it. If you don’t believe that you are giving something of value, other people won’t believe it either. I know it sounds basic but I can’t tell you how many times I’ve seen apologetic posts from bloggers. If you lead with a statement that translates as, “I don’t really know what I’m talking about” you can expect people to believe you. I’m not saying you have to pretend that you know it all (people will see right through that, too) but you do need to know your strengths and exude them with confidence.
3) Make a plan.
I started off as many do, I would slap affiliate links in posts whenever it was relevant and littered my blog with ads. But this got me nowhere. It wasn’t until I sat down and made a plan of action (and followed said plan) that I started seeing results. I decided to start with sponsored posts. I focused heavily on building my social media presence, namely Instagram, and it was not long at all before I started getting sponsored posts. My connections on Instagram led to sponsored posts for my blog and the knowledge I gained building my account led to a new income stream – my own products. If you want your blog to be profitable, stop scrambling to make a few bucks five different ways. Choose one way. Get good at it, then move on to the next.